How Shein and Temu Snuck Up On Amazon — With Louise Matsakis
Big Technology Podcast
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TikTok's Market Strategies and E-commerce Ambitions
This chapter explores TikTok's marketing strategies and e-commerce aspirations, comparing its approach with that of Shein and Temu as they enter the U.S. market. It also addresses potential regulatory challenges and the unique shopping experience that TikTok offers, alongside the implications of its potential ban in the U.S.
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