The Rise of Temu and Shein: Disruptors in E-Commerce

This chapter examines the rapid ascent of e-commerce platforms Temu and Shein, focusing on their strategic marketing to underserved demographics. It highlights the platforms' impact on traditional retail dynamics and consumer perceptions of quality, alongside discussions of ethical sourcing and the implications of the de minimis loophole. The analysis reveals how these companies have fundamentally altered online shopping and the regulatory challenges posed by their growth.

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