The Fort #374 - Krish Menon - Founder @ Angry Gods - How The World’s Most Iconic Brands Are Built
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Jan 13, 2025 Krish Menon, the Founder and CEO of Angry Gods, has played a pivotal role in crafting iconic brands like the iMac and Vitaminwater. He discusses how powerful storytelling fosters emotional connections with consumers and the crucial differences between building a business and a brand. Krish reveals the '1-9-90' framework in influencer marketing, emphasizing the importance of personal branding seen in figures like Elon Musk and Warren Buffett. He also shares insights on common branding mistakes and how strategic decisions can elevate a brand beyond the competition.
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Brand Stickiness
- A brand is the reason you stay with something that doesn't work and try something new.
- Brand stickiness lets products fail without losing customers because of built equity.
Names Like Tofu
- Names are like tofu; they take on the flavor of their surroundings.
- A name's effectiveness depends on the brand's built associations, not the inherent meaning.
Polarity in Branding
- Brands should strive to avoid indifference by evoking strong feelings.
- Polarizing opinions, even negative ones, are crucial for brand recognition and engagement.
