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24min chapter
#374 - Krish Menon - Founder @ Angry Gods - How The World’s Most Iconic Brands Are Built
The Fort - An Entrepreneurship Podcast
Building a Cohesive Brand Identity
This chapter outlines essential steps for developing a successful brand, including establishing a compelling narrative and creating a unified visual identity. It discusses the significance of emotional connections to branding, common entrepreneurial pitfalls in branding choices, and the value of investing in quality branding expertise. Through personal experiences and case studies, it illustrates how strategic branding decisions can differentiate a product in a crowded market and highlights the importance of originality to avoid becoming just another face in the 'sea of sameness.'
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