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4min chapter
#374 - Krish Menon - Founder @ Angry Gods - How The World’s Most Iconic Brands Are Built
The Fort - An Entrepreneurship Podcast
Branding Principles: Actions Over Advertising
This chapter explores the strategic pitfalls of branding a company under a single product name, using the rebranding of Theragun to Therabody as a key example. It emphasizes that building a strong brand relies more on actions and innovative services than on conventional advertising, illustrated by the trust established by companies like Uber.
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