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22min chapter
#374 - Krish Menon - Founder @ Angry Gods - How The World’s Most Iconic Brands Are Built
The Fort - An Entrepreneurship Podcast
The Essence of Branding
This chapter explores the multifaceted nature of branding, emphasizing that it extends beyond logos to encompass emotional connections and loyalty. By drawing parallels with personal relationships, the discussion illustrates how brands, much like individuals, cultivate trust and evoke strong feelings among consumers. The chapter also addresses the importance of addressing underlying issues in brand perception and the need for collaboration in effective brand-building strategies.
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