Working Hard with Grace Beverley Ep. 82 The Real Story Behind Odd Muse With Aimee Smale
17 snips
Apr 8, 2024 Aimee Smale, founder of the trendy fashion brand Odd Muse, shares her extraordinary journey from a stable job at ASOS to launching her own line at just 21. She discusses transitioning to entrepreneurship during the pandemic, achieving over £100,000 in her first three months. Aimee also touches on the challenges of sourcing quality materials and establishing a unique identity in the mid-luxury market. With insights into balancing social media strategies and transitioning to a permanent retail space, her story is a true inspiration for aspiring entrepreneurs.
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Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
From Essex to Fashion Buyer
02:29 • 9min
Crafting a Mid-Luxury Fashion Identity
11:43 • 4min
From Stability to Startup: The Entrepreneurial Leap
15:58 • 9min
Evolving a Fashion Brand: Navigating Challenges and Growth
25:21 • 21min
Balancing Social Media Strategies
46:19 • 11min
Transitioning from Pop-Up to Permanent Retail Success
56:55 • 2min
Navigating Retail and Entrepreneurship
59:03 • 11min