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Ep. 82 The Real Story Behind Odd Muse With Aimee Smale

Working Hard with Grace Beverley

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Crafting a Mid-Luxury Fashion Identity

This chapter explores the journey of developing a unique fashion concept for younger women at ASOS, emphasizing the gap in the mid-luxury market beyond fast fashion. It highlights the challenges of establishing a brand, including sourcing reliable suppliers and the importance of quality design, particularly through their standout product, blazers.

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