Aimee Smale

Aimee Smale, founder of the trendy fashion brand Odd Muse, shares her extraordinary journey from a stable job at ASOS to launching her own line at just 21. She discusses transitioning to entrepreneurship during the pandemic, achieving over £100,000 in her first three months. Aimee also touches on the challenges of sourcing quality materials and establishing a unique identity in the mid-luxury market. With insights into balancing social media strategies and transitioning to a permanent retail space, her story is a true inspiration for aspiring entrepreneurs.

Aimee Smale, founder of Odd Muse, takes us through her remarkable journey from designing logos to creating a £24M fashion brand. She reveals how an iconic blazer led to viral success and discusses using pre-orders for growth without external funding. Aimee shares her strategies for community-driven marketing and influencer partnerships while tackling challenges from copycats. With insights on maintaining brand integrity and expanding into retail, her story offers valuable lessons for aspiring entrepreneurs in the fashion industry.