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Ep. 82 The Real Story Behind Odd Muse With Aimee Smale

Working Hard with Grace Beverley

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Balancing Social Media Strategies

This chapter explores the divergent approaches to marketing on Instagram and TikTok, emphasizing the former's reliability for sales compared to TikTok's role in brand awareness. It discusses the significance of email marketing as a means to foster deeper connections beyond social media metrics, advocating for a more sustainable business strategy. The conversation also highlights the resurgence of detailed storytelling on Instagram, focusing on the balance between engaging narratives and community building.

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