

259 (Lead) How To Develop a Winning Sales Team Culture (Alex Kremer, Alluviance)
14 snips Oct 24, 2024
In this engaging discussion, Alex Kremer, Founder & CEO of Alluviance and former Director of Sales at Outreach, dives into the secrets of cultivating a winning sales team culture. He emphasizes the importance of fostering belonging to ignite passion in sales reps. Alex shares innovative approaches like one-on-one exercises before group activities and the impactful 'Four H's' for building trust. He champions vulnerability as a leadership trait, revealing how sharing personal stories can strengthen team bonds and drive success.
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Use Bucket-Based Sales Training
- Break down your sales process into clear buckets to train effectively.
- Focus on the initial meeting by separating it into framing, discovery, challenges, product talk, and next steps.
Belonging Activates Passion
- Passion starts when sales reps feel they belong to a team.
- Activating the prefrontal cortex via belonging increases engagement and flow.
Pick a First Mate Leader
- Identify a first mate on your team to support and co-lead.
- This person backs you up and helps manage change and mentoring within the team.