In this book, Charles Duhigg explores the science of habit formation and change. He explains the 'habit loop' consisting of a cue, a routine, and a reward, and how understanding this loop can help in changing bad habits or forming good ones. The book includes numerous examples from various fields, such as how Procter & Gamble successfully marketed Febreze, how Alcoa transformed its business by focusing on safety, and how individuals like Olympic swimmer Michael Phelps and civil-rights hero Martin Luther King, Jr. benefited from specific habits. Duhigg argues that by harnessing this science, individuals and organizations can transform their lives and businesses[2][4][5].
In this book, Charles Duhigg explores the secrets of 'supercommunicators' who excel at connecting with others. He delves into the three distinct types of conversations—practical, emotional, and social—and provides practical strategies and case studies to illustrate how to recognize and navigate these conversations effectively. The book includes examples from various contexts, such as jury deliberations, CIA recruitments, and workplace interactions, to demonstrate how communication can be improved. Duhigg emphasizes the importance of active listening, identifying complex emotions, and matching the type of conversation to enhance connection and understanding.
Great communication will get you a raise. It’ll get you promoted. You’ll land the corner office.
You’ll make friends and be the life of the party.
You’ll land business deals and form lucrative partnerships.
Supercommunication is a superpower.
But how do we build it?
Sometimes, you might walk away from a conversation with the joy of having made a cool new friend.
Or you snagged a critical piece of information that you realllllly needed. Or you successfully negotiated an extra $5,000 off your car.
On the flip side, sometimes you’ll walk away from a conversation, scratching your head and wondering … “What just happened?”
If either of these situations have happened to you, Charles Duhigg will help you understand WHY.
Duhigg is a Pultizer Prize winning reporter. He holds an undergrad degree from Yale and an MBA from Harvard. He wrote for the LA Times and New York Times, before landing at The New Yorker.
His first two books, The Power of Habit and Smarter, Faster, Better, have sold more than 5 million copies. Recently, he came out with a new book called Supercommunicators.
He chats with us today to discuss the power of communication.
Duhigg shares why communication is a critical component to happiness and success in every part of life. He discusses the different styles of conversations that people can have, which lead to either connection or disconnection. He also shares critical tips to help us all become supercommunicators and live richer lives.
Enjoy!
Resources Mentioned:
Supercommunicators: How to Unlock the Secret Language of Connection, by Charles Duhigg | Book
The Power of Habit, by Charles Duhigg | Book
Smarter Faster Better, by Charles Duhigg | Book
We're sharing this as part of GREATEST HITS WEEK, a 5-day series in which we're sharing 5 episodes, across 5 days, that originally aired at the start of 2024 (January through March). You may have missed it then; enjoy it now.
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