The Mo Show | Presented by KAFD

Amazon Acquisition of Souq, Alexa’s Impact in Saudi, Regulations Legality & Privacy | Raf Fatani 93

Aug 6, 2023

01:29:33

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Episode notes

Introduction

3min

Sukh Tokom: A New Brainer

2min

The Evolution of Amazon's Prime Team

3min

The Impact of Amazon on the High Street

2min

Amazon SA Cars in Saudi Arabia

2min

The Future of Retailing With AI

2min

The Exit of Whole Foods and Amazon

2min

The Importance of Listening More Than We Speak

4min

The Importance of Understanding Intent

3min

10.

How to Teach Lexa Arabic

2min

11.

The Importance of Investing in the Saudi Economy

2min

12.

How to Build an Echo Device With Amazon Alexa

3min

13.

How to Market Alexa as a Pull Factor

2min

14.

The Power of a Smart Lock

2min

15.

Alexa: The North Star of Smart Home Automation

3min

16.

How to Serve Your Customer With Alexa

2min

17.

The Future of Tech in Saudi Arabia

4min

18.

The Importance of Privacy in Devices

4min

19.

The Importance of Government in Content Creation

2min

20.

The Year of the Poetry With Ministry of Culture

3min

21.

How to Follow a Career Like Yours

3min

22.

How to Get Into Technology in Saudi Arabia

3min

23.

How to Measure Criteria for Hiring Potential Employees

2min

24.

How to Hire a Dive Deep Leader

3min

25.

How to Hire the Best in the Business

2min

26.

The Importance of Accepting Imperfections

3min

27.

The Importance of Tolerance

3min

28.

How to Set Up Boundaries

2min

29.

The Importance of Self Love

2min

30.

The Power of Voice

4min

31.

Amazon's 10 Years in Saudi

2min

32.

The North Star of Saudi Arabia

2min

33.

The Future of Command

2min

34.

The Future of Tech

3min

Dr Raf Fatani, Amazon General Regional Manager, Alexa, MENA. He grew up and studied in the UK and later moved to the UAE, when Amazon acquired souq.com in 2017. Amazon utilized 18,000 beta testers in Saudi to teach Alexa to understand and speak Arabic from different regions and with different accents. Tech-savvy Saudis are the most engaged Alexa users in the word, with the average customer having 11 connected devices. This technology is truly life-changing, especially for elderly and disabled populations. Raf keeps his mother in mind while improving Alexa, ensuring ease of use and safety. In this episode, he addresses Mo’s fears about Amazon, Alexa, and voice recognition and shares his personal outlook on happiness, marriage, boundaries, and the future of Saudi Arabia.

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