Amazon Acquisition of Souq, Alexa’s Impact in Saudi, Regulations Legality & Privacy | Raf Fatani 93
The Mo Show | Presented by KAFD
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How to Market Alexa as a Pull Factor
Alexa is a companion, an assistant that can help you in every day and every part of your life. The idea really is to free you up, to be present. So it's like all of them do. Connected calendar, almost 100%. Like a PA. And Alexa, I do not have a KPI on device sales. My targets are engagement. How often do customers use it?
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