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Amazon Acquisition of Souq, Alexa’s Impact in Saudi, Regulations Legality & Privacy | Raf Fatani 93

The Mo Show | Presented by KAFD

CHAPTER

How to Market Alexa as a Pull Factor

Alexa is a companion, an assistant that can help you in every day and every part of your life. The idea really is to free you up, to be present. So it's like all of them do. Connected calendar, almost 100%. Like a PA. And Alexa, I do not have a KPI on device sales. My targets are engagement. How often do customers use it?

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