The Mo Show | Presented by KAFD cover image

Amazon Acquisition of Souq, Alexa’s Impact in Saudi, Regulations Legality & Privacy | Raf Fatani 93

The Mo Show | Presented by KAFD

CHAPTER

The Importance of Listening More Than We Speak

Amazon has been cracking on behind the scenes to unblock and build new languages, new language models. And a few years ago, we decided to do that with Arabic. We have something called customer obsession as a leadership principle. If I wanted to say, close the blinds in Arabic, what would you say? Go for the sitar. Sweet to think about it because it's probably another word for blinds on it. Even what it is right now here. Shitar. Shitar shitar.

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