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Deconstructor of Fun
The Inner Works of a Game Publisher with John Wright, Kwalee’s Publishing Head
Feb 19, 2024
In this podcast, John Wright from Kwalee discusses the renaissance in mobile publishing, driven by privacy changes and capital constraints. They explore game tech solutions, growth strategies, and the evolution of game development models, highlighting challenges faced by developers. The episode emphasizes innovation, legacy, and the importance of efficient processes and successful publisher-developer relationships in the gaming industry.
01:13:53
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Quick takeaways
- Mobile game publishing is experiencing a renaissance due to privacy changes and limited capital for smaller companies.
- Quality focuses on enhancing its publishing platform to offer comprehensive tools for testing, analytics, and creative management.
Deep dives
Improving the Publishing Platform and Upkeep
Quality is looking to enhance their existing publishing platform to offer more functionality and better upkeep. They want to provide developers with comprehensive tools for testing, analytics, creative management, and more. The goal is to ensure developers have a smooth and efficient publishing experience on the platform, with regular updates and valuable content to support their games.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode