11min chapter

Deconstructor of Fun cover image

The Inner Works of a Game Publisher with John Wright, Kwalee’s Publishing Head

Deconstructor of Fun

CHAPTER

Navigating the Turbulent Waters of Game Development Economics

Exploring the challenges faced by game developers in a tough economic climate, the chapter discusses profitability, risk-taking, and the importance of long-term retention strategies. It also highlights the evolving landscape of game development investments and the shift towards hybrid casual games for success.

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