The Inner Works of a Game Publisher with John Wright, Kwalee’s Publishing Head
Deconstructor of Fun
00:00
Navigating the Turbulent Waters of Game Development Economics
Exploring the challenges faced by game developers in a tough economic climate, the chapter discusses profitability, risk-taking, and the importance of long-term retention strategies. It also highlights the evolving landscape of game development investments and the shift towards hybrid casual games for success.
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