Deconstructor of Fun cover image

The Inner Works of a Game Publisher with John Wright, Kwalee’s Publishing Head

Deconstructor of Fun

CHAPTER

Navigating the Evolution of Game Development and Publishing

The chapter explores the philosophy of game development and publishing, emphasizing the importance of accessibility and support for developers. It traces the speaker's career journey from finance to the gaming industry, focusing on user acquisition and the shift from hyper-casual to casual games, particularly with the transition from Iron Source to Quality. The narrative highlights the speaker's struggle with fitting into the corporate world due to cultural differences, emphasizing authenticity and cultural alignment in the workplace.

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