Deconstructor of Fun cover image

The Inner Works of a Game Publisher with John Wright, Kwalee’s Publishing Head

Deconstructor of Fun

CHAPTER

Evolution of Game Development Models: Hyper-Casual to Hybrid-Casual

Exploring the economic nuances of hyper-casual and hybrid-casual games, from ECPMs and CPIs to player retention rates, and the challenges developers face in adapting to evolving industry trends.

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