Deconstructor of Fun cover image

The Inner Works of a Game Publisher with John Wright, Kwalee’s Publishing Head

Deconstructor of Fun

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Exploring Strategies in Game Development and Publishing

This chapter delves into the strategies involved in game development and publishing, touching on topics such as investment timing, optimizing game development processes, post-development relationships between publishers and developers, evolving launch strategies, acquisition models, and aligning company vision with acquisitions. The conversation emphasizes the importance of efficient development processes, strategic investments, and maintaining successful publisher-developer relationships in the dynamic gaming industry.

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