Business Wars Ford vs Chevrolet - Detroit Joins the War | 2
Dec 25, 2019
World War II ignited fierce competition between Ford and Chevrolet, as the nation geared up for mass production of military vehicles. President Roosevelt’s vision turned automakers into key players in the war effort. Ford's struggles during the 1930s contrasted with Chevrolet's rise, while both companies navigated a shift from car manufacturing to military supply. After the war, they faced new challenges in reclaiming market dominance, highlighted by the culturally significant launches of iconic cars like the 1949 Ford and the legendary 1957 Chevrolet Bel Air.
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FDR's Call to Arms
- In a 1940 fireside chat, President Roosevelt addressed the nation about the looming threat of World War II.
- He emphasized the importance of America's industrial might, particularly the automobile industry, in securing victory.
Knudsen's Leadership
- Big Bill Knudsen, president of General Motors, heeded Roosevelt's call and became America's production master.
- He rallied automakers to convert their factories for wartime production, setting ambitious goals.
Detroit's Transformation
- Detroit transformed into a wartime production powerhouse, exceeding expectations in military equipment manufacturing.
- The city's contribution proved crucial to the Allied war effort, demonstrating the industry's adaptability.