Ford vs Chevrolet - Detroit Joins the War | 2
Business Wars
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The Rise of the 1957 Chevrolet Bel Air
This chapter explores the launch of the 1957 Chevrolet Bel Air, focusing on its eye-catching design and the sales hurdles it initially encountered. Ultimately, it became an emblem of 1950s optimism and led Chevrolet to surpass Ford in sales, setting the stage for Lee Iacocca's future impact on the automotive landscape.
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