Ford vs Chevrolet - Detroit Joins the War | 2
Business Wars
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Rivalry on Wheels: Ford vs. Chevrolet
This chapter explores the intense competition between Ford and Chevrolet in the post-war automobile market, focusing on landmark launches such as the 1949 Ford and Chevrolet's Bel Air. It highlights the high-profile debut of the Edsel and its subsequent failure, while also showcasing the innovation and cultural significance of these iconic brands during the rise of consumerism in the 1950s.
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