Negotiate Anything Being Right Isn’t Enough. Learn Why They Ignore You
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Jun 28, 2025 Carlos Alvarenga, a persuasion expert and author, shares a revolutionary take on effective communication. He explains why relying solely on logic often backfires, urging listeners to embrace emotional engagement and storytelling. Delving into Aristotle's teachings, he reveals the '21 elements' of persuasion that can transform interactions like chemistry. Alvarenga emphasizes the importance of character and trust, and how understanding personal status can enhance persuasive efforts. This insightful discussion promises to change how you connect and influence others.
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Aristotle's Persuasion Triad
- Persuasion is a demonstration that something is true or appears true, based on Aristotle's definition.
- Persuasion relies on character, logic, and emotion working together, not just facts alone.
Persuasion as Chemistry
- Persuasion consists of 21 elements divided into character, argument, and emotion categories.
- This acts like a 'periodic table of persuasion,' allowing messages to be analyzed as chemical formulas.
Status Influences Persuasion
- Status is a powerful element of character that influences persuasion through authority or humility.
- People often mismanage status by not knowing when to affirm or negate it.