You’ve been there—armed with facts, logic, and the truth. And still, they shut down. They argue. They walk away. Why?
In this episode, Kwame Christian speaks with Carlos Alvarenga, a persuasion expert who spent years decoding what Aristotle really meant when he said we’re persuaded by character, logic, and emotion. But this isn’t just theory. Carlos unveils a revolutionary way of understanding persuasion—as a kind of chemistry—with 21 elements you can actually use.
You’ll learn why most people rely too heavily on logic, why that fails, and what to do instead if you want people to actually listen, believe, and say yes.
If you’ve ever felt frustrated that no one listens—this episode will change how you communicate forever.
Connect with Carlos
Follow Carlos on LinkedIn
Read Carlos' new book: The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive
https://www.carlosalvarenga.com/
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