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Being Right Isn’t Enough. Learn Why They Ignore You

Negotiate Anything

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Exploring the Foundations of Persuasion: Character, Argument, and Emotion

This chapter examines how truth is perceived in negotiation and persuasion, influenced by varying contexts. It highlights Aristotle's three modes of persuasion while addressing contemporary challenges in understanding these concepts and the author's intent to clarify them through their upcoming book.

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