AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Varsity
The WNBA’s Cathy Engelbert on Caitlin & the $200M Deal
Sep 8, 2024
Cathy Engelbert, the WNBA Commissioner, is at the forefront of the league's transformation, enhancing its digital landscape and securing lucrative media deals. She discusses the rising star power, notably Caitlin Clark, and how younger demographics are engaging more than ever. Engelbert reflects on her journey from corporate executive to league leader, navigating challenges during the pandemic while promoting player advocacy. The conversation also highlights the WNBA's unique relationship with the NBA, balancing independence with strategic collaboration.
37:13
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Cathy Engelbert's leadership during the pandemic exemplified her strategic thinking, enabling the WNBA to secure crucial funding and adapt successfully to unprecedented challenges.
- The recent media rights deal, boosting annual revenue from $60 million to $200 million, signifies the WNBA’s growing popularity and enhanced visibility for its star players.
Deep dives
Kathy Engelbert's Leadership Journey
Kathy Engelbert's transition from CEO of Deloitte to the commissioner of the WNBA in 2019 marked a significant shift in her career. Initially unprepared for the demands of running a sports league, Engelbert quickly recognized that sports operate much like any big business, requiring robust relationships and strategic thinking. Despite facing challenges, including the onset of the COVID-19 pandemic shortly after her appointment, her business acumen and determination proved crucial in navigating the league through turbulent times. Engelbert's ties to sports run deep, as her father was drafted into the NBA, hinting at a personal connection that would later fuel her dedication to elevating women's professional basketball.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode