

The WNBA’s Cathy Engelbert on Caitlin & the $200M Deal
Sep 8, 2024
Cathy Engelbert, the WNBA Commissioner, is at the forefront of the league's transformation, enhancing its digital landscape and securing lucrative media deals. She discusses the rising star power, notably Caitlin Clark, and how younger demographics are engaging more than ever. Engelbert reflects on her journey from corporate executive to league leader, navigating challenges during the pandemic while promoting player advocacy. The conversation also highlights the WNBA's unique relationship with the NBA, balancing independence with strategic collaboration.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Corporate to Court: A WNBA Journey
02:15 • 8min
Transforming Fan Engagement and Marketing Strategies in the League
09:57 • 5min
Growing Demographics and Media Dynamics in the WNBA
15:05 • 10min
WNBA: Independence and Collaboration with the NBA
25:05 • 10min
Reflections on WNBA Growth and Leadership
34:44 • 2min