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5min chapter
The WNBA’s Cathy Engelbert on Caitlin & the $200M Deal
The Varsity
Transforming Fan Engagement and Marketing Strategies in the League
This chapter explores the league's strategic overhaul focused on player-centric marketing and enhanced fan engagement. It highlights the increased budget for marketing, innovative technology use, and initiatives aimed at strengthening the connection between fans and teams.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode