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The WNBA’s Cathy Engelbert on Caitlin & the $200M Deal

The Varsity

CHAPTER

Growing Demographics and Media Dynamics in the WNBA

This chapter explores the evolving fanbase of the WNBA, emphasizing increased engagement from younger viewers and diverse communities. It highlights a landmark media deal that significantly boosts the league's financial stability and potential for growth, while also discussing the importance of market research in understanding fan identities. The conversation concludes with insights on the impact of digital platforms on sports viewing habits and the league's branding efforts.

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