The Short Term Show Stop the Scroll: $20–60k Makeovers That Double Revenue ft. Joe DelGrosso
Oct 29, 2025
Join Joe DelGrosso, a former TV producer turned short-term rental mogul and owner of Southern Sons Hospitality, as he shares his groundbreaking insights on property refreshes that can double revenue. He reveals how a modest Smokies cabin outperformed luxury options and discusses his unique boutique management approach. Joe emphasizes the importance of meticulous revenue management, the need for stunning design upgrades, and strategic growth. Plus, he offers invaluable advice for aspiring rental operators on staying focused and financially savvy.
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First Smokies Cabin That Kicked Everything Off
- Joe bought his first short-term rental in the Smokies in 2021 and it immediately succeeded.
- That two-bedroom on a creek has never done under $95K annual revenue since purchase.
Cap Inventory To Preserve Quality
- Southern Sons intentionally caps inventory to remain boutique and hands-on.
- Joe argues capped portfolios enable deeper revenue management and design focus versus large-volume firms.
Refresh Design And Brag About Value
- Update outdated design and list details to reflect usable sleeping spaces like lofts.
- Improve photos and descriptions to showcase nearby attractions and unique selling points.
