Proof to Product

361 | Creating Products That People Want to Buy with Biff Ulm, Nice Enough Stickers

Sep 10, 2024

In this engaging discussion, Biff Ulm, owner of Nice Enough Stickers and a retail sensation with products in over 3,000 stores, delivers valuable insights on product development. He highlights the significance of patience and iteration while leveraging customer feedback. Biff shares his experiences from the Las Vegas gift show, touching on networking's role in adapting strategies to evolving consumer trends. He emphasizes building genuine connections and understanding buying behaviors, offering vital advice for aspiring product makers.

38:51

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Episode guests

Biff Ulm

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Quick takeaways

Biff Ulm emphasizes the importance of integrating customer feedback and data analysis into product development strategies for sustained market relevance.

He highlights the need for businesses to stay adaptable and maintain personal connections with customers to effectively respond to evolving market trends.

Deep dives

The Importance of Product Development Strategy

Biff Alm emphasizes the necessity of a robust product development strategy for business owners in the retail space. His experience at trade shows, particularly the Las Vegas gift show, highlights the significance of maintaining a continuous dialogue with both customers and other vendors to refine product offerings. He advocates for patience and iterative processes, where feedback is actively sought and incorporated into product evolution. By understanding and leveraging customer buying behaviors, businesses can develop products that resonate well with their target audience.

Intro

3min

Reflecting on Growth and Industry Insights

2min

Navigating Product Development Challenges

20min

Insights into Wholesale Team Dynamics and Manufacturing Advantages

2min

Navigating Product Trends and Customer Connections

10min

Navigating Retail Success: Location and Strategy Tips

3min

I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer was from Biff Ulm of Nice Enough Stickers about his experience at the Las Vegas gift show. Now Biff is no stranger to the podcast. He's been sharing tips about leveraging point-of-sale systems back on episode 146, and we did a COVID check-in with him during episode 177 where he shared how things were going for his brick-and-mortar shop at the time.

Biff and I had a lot to catch up on in this episode, but one thing that stood out was that his observations at the Las Vegas gift show were about product development strategy. He has much to say about it, and I'm excited for you to listen in.

For background, Biff’s stickers are now in over 3000 stores with 8,000 locations, so he knows a thing or two about creating products that people want to buy. Biff also owns a wildly successful retail shop, which provides him with a unique viewpoint as both a wholesale buyer and seller.

In this episode, we discuss the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.

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You can view full show notes and more at http://prooftoproduct.com/361

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