Proof to Product 361 | Creating Products That People Want to Buy with Biff Ulm, Nice Enough Stickers
Sep 10, 2024
In this engaging discussion, Biff Ulm, owner of Nice Enough Stickers and a retail sensation with products in over 3,000 stores, delivers valuable insights on product development. He highlights the significance of patience and iteration while leveraging customer feedback. Biff shares his experiences from the Las Vegas gift show, touching on networking's role in adapting strategies to evolving consumer trends. He emphasizes building genuine connections and understanding buying behaviors, offering vital advice for aspiring product makers.
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Embrace Continuous Change
- Product businesses must embrace continuous change and a beginner's mindset to stay relevant.
- Wholesale now requires managing many channels like reps, shows, B2B sites, and direct outreach.
Let Reorders Guide Product Decisions
- Use reorder trends and sales data to identify winners and guide product decisions.
- Treat reorders as the strongest signal of product-market fit and prioritize those SKUs.
Get Frontline Customer Feedback
- Put yourself in front of end customers regularly to get raw feedback by selling retail or staffing your booth.
- Listen closely to customers' 'buts' because those contain the most actionable product tweaks.
