HBR IdeaCast Boost Your Creativity in Any Job
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Dec 3, 2024 Kathryn Jacob and Sue Unerman, marketing executives and co-authors of 'A Year of Creativity,' share insights on integrating creativity into daily work. They emphasize that innovation isn’t just for specific roles or brainstorming sessions but should be a regular practice. The duo discusses how to cultivate a culture of creativity, encouraging teams to challenge norms. They highlight innovative marketing strategies, including the bold Barbie campaign, and stress the significance of diverse perspectives and digital transformation for driving success in today's fast-paced environment.
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Regular Creative Exercise
- Exercise your creative muscles regularly, just like physical exercise.
- Don't rely on occasional brainstorming sessions for innovation.
Everyone is Creative
- Everyone has a perspective that can contribute to improvements and innovation.
- Limiting creativity to specific roles or companies stifles valuable ideas and potential.
Focus on Specific Problems
- Focus on specific problems and think creatively about solutions.
- No extensive preparation is needed; the exercises themselves will shift your mindset.
