HBR IdeaCast
Boost Your Creativity in Any Job
Dec 3, 2024
Kathryn Jacob and Sue Unerman, marketing executives and co-authors of 'A Year of Creativity,' share insights on integrating creativity into daily work. They emphasize that innovation isn’t just for specific roles or brainstorming sessions but should be a regular practice. The duo discusses how to cultivate a culture of creativity, encouraging teams to challenge norms. They highlight innovative marketing strategies, including the bold Barbie campaign, and stress the significance of diverse perspectives and digital transformation for driving success in today's fast-paced environment.
30:09
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Creativity should be practiced regularly like physical exercise, enabling individuals and teams to enhance their innovative thinking capabilities.
- To unlock innovative solutions, organizations must integrate creativity into daily workflows and encourage everyone to contribute ideas consistently.
Deep dives
The Role of Consistent Creativity Practice
Creativity is essential for business success and should be practiced consistently, not just during occasional brainstorming sessions. Regular creativity exercises can help individuals and teams, regardless of their roles, cultivate their creative thinking abilities. The concept is likened to physical exercise, where just like maintaining fitness requires regular workouts, enhancing creativity requires continual practice. Engaging in small-scale creative activities each week can lead to significant improvements in generating innovative ideas and solutions.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
