Sue Unerman

Kathryn Jacob and Sue Unerman, marketing executives and co-authors of 'A Year of Creativity,' share insights on integrating creativity into daily work. They emphasize that innovation isn’t just for specific roles or brainstorming sessions but should be a regular practice. The duo discusses how to cultivate a culture of creativity, encouraging teams to challenge norms. They highlight innovative marketing strategies, including the bold Barbie campaign, and stress the significance of diverse perspectives and digital transformation for driving success in today's fast-paced environment.

Sue Unerman and Jake Webster discuss the changing media landscape, while Ian Whittaker makes the case for marketing as an investment. James Hurman and Amin Mrini advise on profitable scaling on digital marketplaces. Hannah Gillett highlights the importance of owned channels and an owned-first strategy.

Heather McGregor and Sue Unerman discuss challenges for women in accessing board positions, emphasizing skills needed and initiatives like the 30% club. They address disparities in executive roles and strategies for building confidence and networks. The podcast also previews a drama on the 1979 Iranian revolution.