Kathryn Jacob and Sue Unerman, marketing executives and co-authors of 'A Year of Creativity,' share insights on integrating creativity into daily work. They emphasize that innovation isn’t just for specific roles or brainstorming sessions but should be a regular practice. The duo discusses how to cultivate a culture of creativity, encouraging teams to challenge norms. They highlight innovative marketing strategies, including the bold Barbie campaign, and stress the significance of diverse perspectives and digital transformation for driving success in today's fast-paced environment.

Kathryn Jacob, co-author of "A Year of Creativity," emphasizes the vital role of human creativity in a landscape increasingly dominated by AI. She challenges the misconception that only certain people are creative, advocating for its inclusion in every workplace. The discussion highlights the irreplaceable human touch in writing, the emotional weight of books, and the dangers of relying too heavily on AI for storytelling. Thought leaders also explore how nurturing creativity can enhance individual and organizational success.