Innovative Marketing and Creative Risks

We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at an off-site brainstorming session. Marketing executives Kathryn Jacob and Sue Unerman argue that we all need to be exercising our creative muscles more regularly, especially in the age of AI, when routine work can be outsourced to algorithms but new thinking still comes from human minds. They offer prompts for spurring more creativity -- by yourself or with a team -- no matter where you work. Jacob and Unerman are the authors of the book A Year of Creativity: 52 Smart Ideas for Boosting, Creativity, Innovation, and Inspiration at Work.