The School of Greatness Build Life Changing Habits & Become A Productivity Master w/Nir Eyal EP 1097
Apr 14, 2021
Nir Eyal, author of 'Hooked' and 'Indistractable', dives into the psychology behind habit formation and attention control. He shares insights on why to-do lists may not serve us well and suggests a focus on meaningful actions instead. Eyal emphasizes the importance of viewing discomfort as a growth opportunity and outlines strategies for effective time management through structured scheduling. The conversation also highlights the power of personal integrity in achieving goals, empowering listeners to reclaim their focus and productivity.
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Hooked Model
- Understand the Hooked Model: trigger, action, reward, investment.
- Apply it to build good habits in customers.
Internal Triggers
- Start with customer needs, specifically internal triggers, when designing habit-forming products.
- Internal triggers are uncomfortable emotional states that users seek to escape, like loneliness or uncertainty.
Traction vs. Distraction
- Distraction is any action pulling you away from what you intended to do.
- Traction is any action pulling you toward your intended goals and values, driven by forethought.
