HUNGRY.

Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories

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Feb 27, 2023
Rory Sutherland, Vice Chair of Ogilvy, discusses why the opposite of a good idea is a good idea, how premium pricing affects food taste, and the value of creativity. The conversation also explores the importance of challenger brands, hipster culture, and the impact of branding on consumer behavior.
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