Leadership and Innovation at Grammarly

Jul 10, 2024

Lena Waters, CMO at Grammarly, discusses the company's shift to enterprise solutions, AI's role, and balancing top-of-funnel awareness with performance. She emphasizes transparency, open communication, and the power of empathy in leadership. Key topics include Grammarly's ABM strategies for B2B growth, cultivating collaboration, leadership reflections, and utilizing technology for brand success.

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Intro

00:00 • 2min

Marketing Grammarly for Enterprise Adoption

02:14 • 15min

Cultivating Transparency and Collaboration at Grammarly, and Balancing Data with Intuition in Leadership

17:12 • 5min

Account-Based Marketing Strategies for B2B Growth

22:02 • 23min

Navigating Empathy and Compassion in a High-Stakes Environment

45:31 • 3min

Reflections on Legacy, Impact, and Leadership in Marketing

48:16 • 3min

Reflections on Leadership and Bravery in the Workplace

50:53 • 2min

The Importance of Relevant Experiences and Technology in Brand Success

52:29 • 2min

On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.

Key Takeaways:

How Grammarly has transitioned from a consumer brand to an enterprise-ready solution, providing value to customers at every stage of the writing process.
Why the company's platform-agnostic approach and seamless integration into various workspaces sets it apart from other AI writing assistants.
How, as CMO, Lena focuses on balancing top-of-funnel awareness with bottom-of-funnel performance.
The importance of creating a culture of transparency and open communication within the company.
Why communication is a strategic imperative in business, often overlooked and undervalued.
The importance of taking personal accountability and showing grace to others in high-stakes environments.

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