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Leadership and Innovation at Grammarly

Marketing Trends

CHAPTER

Marketing Grammarly for Enterprise Adoption

The chapter delves into Grammarly's transition from being popular among students to becoming enterprise-ready, targeting a broader professional audience. It discusses the strategy behind making Grammarly enterprise-ready while maintaining a focus on individual end-users, emphasizing the importance of leveraging individual users in introducing Grammarly to their workplaces for seamless enterprise adoption.

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