Lena Waters
CMO at Grammarly, a company known for its AI-powered writing assistant. She has extensive experience in B2C and B2B marketing.
Best podcasts with Lena Waters
Ranked by the Snipd community
Jul 10, 2024 • 52min
Leadership and Innovation at Grammarly
Lena Waters, CMO at Grammarly, discusses the company's shift to enterprise solutions, AI's role, and balancing top-of-funnel awareness with performance. She emphasizes transparency, open communication, and the power of empathy in leadership. Key topics include Grammarly's ABM strategies for B2B growth, cultivating collaboration, leadership reflections, and utilizing technology for brand success.
Nov 12, 2024 • 35min
How Brand Wins in an AI World with Lena Waters, CMO at Grammarly
Lena Waters, CMO at Grammarly, brings her extensive marketing expertise to the table. The conversation dives into how AI tools have bolstered Grammarly’s marketing productivity while addressing the need for authenticity. Lena discusses the delicate balance between leveraging AI for efficiency and maintaining a unique brand voice. Insights on why TV ads resonate with C-suite executives spark intrigue, alongside crucial lessons from their COVID-19 pivot. She emphasizes the importance of both B2B and B2C strategies amidst an evolving digital landscape.
