The Marketing Architects How Brand Wins in an AI World with Lena Waters, CMO at Grammarly
Nov 12, 2024
Lena Waters, CMO at Grammarly, brings her extensive marketing expertise to the table. The conversation dives into how AI tools have bolstered Grammarly’s marketing productivity while addressing the need for authenticity. Lena discusses the delicate balance between leveraging AI for efficiency and maintaining a unique brand voice. Insights on why TV ads resonate with C-suite executives spark intrigue, alongside crucial lessons from their COVID-19 pivot. She emphasizes the importance of both B2B and B2C strategies amidst an evolving digital landscape.
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Episode notes
Grammarly's Approach to AI
- Grammarly uses advanced machine learning and natural language processing to understand context and tone.
- They balance AI efficiency with maintaining trust, security, and authenticity.
Using AI Effectively
- Embrace new ways of working with AI, like using clarifying questions with LLMs.
- This helps ensure the AI understands your needs and provides relevant outputs.
Customer-Centric Marketing
- Focus on the customer journey to connect B2B and B2C marketing strategies.
- Prioritize delivering value at each stage, regardless of the target audience.