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19min chapter
How Brand Wins in an AI World with Lena Waters, CMO at Grammarly
The Marketing Architects
Engaging Consumers in a Shifting Market
This chapter explores the necessity of understanding user value from products like Grammarly across different organizational contexts. It emphasizes a balanced marketing approach that integrates both B2B and B2C strategies while adapting to digital landscapes and consumer needs. The discussion highlights the importance of brand building, effective engagement strategies, and measuring marketing impacts, especially in times of disruption.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode