On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.
Key Takeaways:
- How Grammarly has transitioned from a consumer brand to an enterprise-ready solution, providing value to customers at every stage of the writing process.
- Why the company's platform-agnostic approach and seamless integration into various workspaces sets it apart from other AI writing assistants.
- How, as CMO, Lena focuses on balancing top-of-funnel awareness with bottom-of-funnel performance.
- The importance of creating a culture of transparency and open communication within the company.
- Why communication is a strategic imperative in business, often overlooked and undervalued.
- The importance of taking personal accountability and showing grace to others in high-stakes environments.
–
Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit
brightspot.com/marketingtrends
today to learn more.
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
