This Week in Startups

How to calculate "Bottom-up TAM" + Hubspot Co-Founder Brian Halligan on his new climate fund | E1634

Dec 11, 2022

Brian Halligan, Co-founder of HubSpot and founder of Propeller, a climate tech fund, discusses his $100M mission to protect the oceans. He dives into the nuances of calculating Total Addressable Market (TAM) and its importance for startups, sharing insights from his journey as an entrepreneur turned investor. Halligan also highlights innovative ocean technology investments and the need for responsible resource stewardship, mentioning partnerships like those with the Woods Hole Oceanographic Institution. The conversation bridges entrepreneurial strategies with urgent climate solutions.

51:26

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Episode guests

Brian Halligan

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Episode notes

Intro

2min

Understanding Market Metrics

7min

Understanding Bottom-Up TAM

10min

Navigating Market Insight and Opportunities in Agetech

4min

Navigating Ocean Tech: From VC to Climate Solutions

14min

Navigating Ocean Investments and Agetech Innovations

3min

Innovating Ocean Ventures: The Ocean MBA

12min

J+M kick off the show discussing TAM, SAM, and SOM on this week’s edition of VCSS. (2:40) Then, HubSpot Co-Founder and Partner at Propeller Brian Halligan joins Molly to discuss his $100M venture fund to invest in protecting the world’s oceans. (26:00)

(0:00) J+M tee up today's segments!

(2:40) Exceeding your TAM + overestimating your TAM

(7:39) House of Macadamias - Get 20% off at https://houseofmacadamias.com/twist by using code TWIST20

(9:07) Inducing a market and Bottom-up TAM

(21:15) AgeTech Collaborative - Find out more and apply at https://agetechcollaborative.org/twist

(22:49) Molly introduces Brian Halligan

(26:00) Why the ocean + from founder to investor

(38:00) AgeTech Collaborative - Find out more and apply at https://agetechcollaborative.org/twist

(39:39) Propeller’s investments, their EIR program & thesis

FOLLOW Brian: https://twitter.com/bhalligan

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood

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