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How to calculate "Bottom-up TAM" + Hubspot Co-Founder Brian Halligan on his new climate fund | E1634

This Week in Startups

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Understanding Market Metrics

This chapter explores Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) in evaluating a company's reach. It analyzes the strategies of companies like Airbnb and Uber and highlights the importance of specificity in market assessments.

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