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10min chapter
How to calculate "Bottom-up TAM" + Hubspot Co-Founder Brian Halligan on his new climate fund | E1634
This Week in Startups
Understanding Bottom-Up TAM
This chapter explores the intricacies of calculating a bottom-up Total Addressable Market (TAM) in venture capital and entrepreneurship, emphasizing the importance of realistic market projections. Through personal anecdotes and industry examples, it highlights the challenges entrepreneurs face in accurately assessing market demand and customer profiles.
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