How to Be Awesome at Your Job 403: Hollywood Secrets for Effective Business Storytelling with Matthew Luhn
9 snips
Feb 20, 2019 
In this engaging discussion, Matthew Luhn, a seasoned writer and story branding consultant with over 25 years at Pixar, reveals how to elevate business communications through storytelling. He shares two crucial elements that hook audiences and identifies three key emotional flavors that resonate. Luhn also explains six universal themes that can transform even the dullest topics into captivating narratives. His insights on crafting emotional pitches and drawing inspiration from animated classics, like Toy Story, make this conversation a must-listen for anyone looking to enhance their storytelling skills.
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Clear Hero and Goal Essential
- The two essential story elements that keep audiences engaged are the clear identity of the hero and a clear goal they want to achieve. - Stories often fail when the main character is unclear or their goal is confusing or multiple, leading to loss of audience interest.
Use Universal Themes for Connection
- Use universal themes like love, safety, and belonging to ensure audiences connect emotionally with your character's goal. - Even if characters are flawed, build empathy by showing their care for others or relatable struggles.
Leverage Storytelling in Business
- Use storytelling in business to make dry topics memorable by sharing metaphorical or emotional stories relevant to your message. - Paint a vivid picture of customers' transformed lives using your product or service to inspire action and loyalty.
