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The Best Story Wins
How to Leverage Hollywood Storytelling in Business and Beyond
Book • 2020
Drawing from his decades of experience at Pixar and corporate consulting, Matthew Luhn demonstrates how narrative techniques from successful films can transform business communication.
The book provides practical strategies for crafting compelling brand stories, engaging audiences emotionally, and creating memorable messaging that drives results.
The book provides practical strategies for crafting compelling brand stories, engaging audiences emotionally, and creating memorable messaging that drives results.
