Matthew Luhn

In this engaging discussion, Matthew Luhn, a seasoned writer and story branding consultant with over 25 years at Pixar, reveals how to elevate business communications through storytelling. He shares two crucial elements that hook audiences and identifies three key emotional flavors that resonate. Luhn also explains six universal themes that can transform even the dullest topics into captivating narratives. His insights on crafting emotional pitches and drawing inspiration from animated classics, like Toy Story, make this conversation a must-listen for anyone looking to enhance their storytelling skills.