The Art of Storytelling in Business

Movie story consultant Matthew Luhn shares the key principles and approaches for making compelling, emotionally-resonant stories--even if you’ve got a “boring” work topic   You'll Learn: Two story elements that keep an audience hooked The three key flavors of emotion The universal six story themes   About Matthew: Matthew Luhn is a writer, story branding consultant, and keynote speaker with over 25 years’ experience at Pixar Animation Studios, with story credits including the Toy Story and Monsters, Inc. franchises, Finding Nemo, UP, Cars, and Ratatouille. Alongside his work in Hollywood, Luhn trains CEOs, marketing teams, directors, and professionals on how to craft stories for Fortune 500 companies, Academy Award-winning movies, and corporate brands grossing billions of dollars worldwide, advice he’s packed into his new book, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond. To learn more, visit matthewluhnstory.com.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep403 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.